Pearly and Purely - The Reverend Willie G with a bottle of the "good life." Have Mercy!
Anybody who knows me knows I love three things: Twang, Texas, and Tequila. They know that I have been looking for a boutique tequila brand to get behind; to sing the praises of; to evangelize; to totally rock out for! Well, along comes a new brand that brings together all my favorite things: Pura Vida (NOM 1414) 100% agave tequila - Born in Los Altos, Raised in South Texas, and Infused with the Spirit of Rock and Roll.
"Pura Vida" loosely translated, means "The Good Life." If there was ever a brand-image that hits a big power-chord with me, this is it. For starters, the label is partly owned by my all-time Texas guitar-hero, Billy Gibbons. I grew up idolizing his playing, digging his baddass style, and trying to steal every one of his licks! (You can still hear his influence in my playing). For me, ZZ Top didn't just play low-down Texas boogie, they exuded Texas cool. They WERE Texas! It's about big hats, big beards, loud guitars, loud clothes, hot girls and hot-rods. Few Power Trios have amped-up the Texican blues more mightily than that Little Ol' Band From Texas.
Tequila Pura Vida launched in 2011, not surprisingly with a handful of big fiestas and rock-shows. Manufactured at Highland NOM 1414, PV is a partnership between Texas businessman Stewart "El Guapo" Skloss, and Mexico's Viviano famly, who are fourth-generation agaveros. It is well-known that Feliciano Viviano serenades the distilling juice with music from a concert-hall sound-system. Appropriatey, Pura Vida is the first and only liquor company with its own radio station, Radio Pura Vida. Señor Gibbons himself has been the Blues-Man Ambassador of the label, front and center. The Rev has been workin' the room!
So the buzz has been full-throttle. Is this really "The World's Best Damn Tequila?" There have been some heavily hyped-tequilas that do not live up to the noise. Naturally, I am praying that I love this juice! Stay tuned to Radio Rancho Tequila for my review!
